The Kingdom of Saudi Arabia is the largest country on the Arabian Peninsula. Saudi Arabia is a unique and captivating destination for those seeking an authentic cultural experience. The country is home to some of the most important Islamic sites in the world, including the holy cities of Mecca and Medina, which are only open to Muslims. However, there are plenty of other fascinating destinations open to tourists, such as the ancient city of Al-Ula, with its impressive archaeological sites and stunning landscapes. The Red Sea coast is another must-visit, with world-class diving and snorkeling opportunities, as well as luxury resorts and beautiful beaches. Despite its reputation as a conservative society, Saudi Arabia is rapidly developing its tourism infrastructure, making it an exciting destination for travelers looking to explore a different side of the Middle East.
Prince Mohammed bin Salman, also known as MBS, has implemented significant changes in Saudi Arabia since taking power in 2015, such as diversifying the economy, allowing women to drive, and limiting the influence of religious leaders. He also introduced Vision 2030, which aims to make Saudi Arabia a leading investment hub that connects three continents.